The name says it all, Glow For It is the beauty brand dedicated to helping you glow from the inside out. Recently, I had the pleasure of discovering the brand and getting hands-on with a few of their most in-demand products and I can confidently say, they did not disappoint, and the best part? It won’t break the bank.
Founded on the promise of vegan, cruelty-free, and ethically made products, Glow For It offers a streamlined range designed to enhance your natural beauty, not mask it.



What I Tried:
Lash Focus Mascara: A true standout from the get-go was the Lash Focus Mascara. It’s made to lengthen and darken lashes and honestly, it does exactly what it promises. As someone who’s partial to a little extra drama on the lower lashes, I was impressed with how well it layered, without smudging or dropping throughout the day.
Infused with fruit wax, glycerin, sensis leaf water and other nourishing ingredients, it’s as kind as it is effective and definitely earned its place in my everyday makeup bag.
Glow For It Hair Growth Serum: Next on my radar was the Hair Growth Serum. Because let’s be honest, who isn’t hoping for thicker, healthier hair? After wearing extensions on and off for nearly two decades, I’ve been meaning to give my natural hair some much-needed TLC, and this felt like the perfect starting point.
While it’s still early days (we all know hair growth miracles don’t happen overnight), the simple 3-step application makes it easy to stick with. I’ll be tracking progress closely, but I’m already hopeful based on the brand’s attention to formulation and results.
Glow For It isn’t just another clean beauty label. It’s a female-founded, independent British brand with a mission to empower people to feel confident in their own skin.
The brand’s commitment to inclusivity and sustainability runs through every product, with each product in the line being formulated by experts in Europe and held to the highest ethical and performance standards.
Glow For It is proud to be Vegan Society and Leaping Bunny approved, reinforcing its cruelty-free values. From targeted serums to versatile glow-enhancers, everything they create is built around performance, transparency, and integrity.
Whether you’re just beginning your beauty journey or you’re deep into a clean, conscious skincare routine, Glow For It is one brand to keep on your radar. With a blend of efficacy, ethics, and empowering messaging, it’s the kind of glow-up we can all get behind – myself for one!