In the heart of Wakefield, West Yorkshire, a new kind of salon is quietly (and beautifully) rewriting the rules. Ours Creative Studio, founded by brow artist Jamie Long and hairstylist George Staikos, is more than just a place for great brows and flawless cuts, it’s a sanctuary of creativity, community, and conscious beauty. Think: brows, body and soul, all under one purpose-driven roof.
After years of refining their craft in the industry, Jamie and George took the leap in Spring 2025 to create something different, a space that felt warm, intentional, and unapologetically theirs. From the start, Ours was built on trust, shared values, and a deep desire to design a salon that put people, not egos, at the centre.
“Opening a salon was always my goal,” Jamie shares. “I knew early in my career I wanted to create something personal – a space with intention, creativity, and community at its heart. When George and I decided to do it together, everything aligned.”
They kept every early decision private, from the name to the aesthetic, determined to protect the creative vision until the moment was right. Once the keys were theirs, they let the world in with #MakingOurs, a behind-the-scenes vlog series that followed every paint spill, playlist debate, and late-night IKEA run with raw honesty and charm.
The result? A space that feels like home.
From the moment you open the door and step inside to Ours, you’re welcomed into a space that whispers calm and intention. Drawing inspiration from Mediterranean ease and Wabi-sabi warmth, the design is sun-washed, earthy, and full of tactile texture, curves over corners and soul over symmetry.
“We didn’t crowdsource our aesthetic,” they explain. “Every element was chosen by us, for us. The result is something that feels both curated and relaxed and has been designed with real love.”
But it’s not just the aesthetic that sets Ours apart, it’s also their ethos. The name says it all.“It’s not just ours, the founders’, it belongs to our team and our clients too,” says Jamie. “We built this place to be elevated but down-to-earth. ‘Come-to-Ours’ energy, stylish but warm.”
Every service, every product, every interaction is designed with that same thoughtfulness. It’s a place where you’re seen, heard, and celebrated. Whether you’re getting a laminated brow or a bespoke cut that breaks every gender norm.
When asked about their favourite services, Jamie is quick to mention laminated brows – a signature treatment that offers structure, confidence, and effortless polish. For George, it’s all about haircuts that don’t conform; clipper fades, mullets, undercuts, or something totally custom, everyone is welcome in his chair.
But their offering doesn’t stop there. Ours is a haven for vegan, sustainable treatments, backed by innovation. One standout is the YUV Colour System, a patented, hyper-precise, tech-forward approach to hair colour.“We made sure we were the first salon in Wakefield to bring it in,” they say proudly. “It’s not just better colour, it’s better for the planet and better for our clients.”
Education and growth are also non-negotiables here. From in-house mentoring to cutting-edge masterclasses, Jamie and George are committed to keeping their team inspired and evolving. And when it comes to hero products, the Brow Spa Miracle Oil is a standout. Crafted with intention and powered by nourishing botanicals, it’s become an essential in the Ours toolkit. “It’s not just a brow oil,” Jamie explains. “It’s a moment of self-care. It connects beauty to wellbeing and that’s exactly what we’re all about.”
So, what other products can’t they live without?
YUV Colour System / Tech-forward, sustainable, and unlike anything else.
Buff Brows Cysteine System / A dream for Korean Lash Lifts and brow integrity.
K18 Leave-In Repair Mask / A non-negotiable for healing and protecting coloured hair.
Kevin Murphy Range / Sustainable luxury that delivers serious performance.
Nouveau Lash & Brow Serum / For clients who want to keep glowing between visits.
As for anyone dreaming of starting their own salon, Jamie offers this sincere advice: “Keep your vision tight and your circle tighter. Make the big decisions yours and protect your vision until it’s ready to share. Stay true to what you believe in, and embrace the chaos – because it’s all part of building something beautiful.”
And beautiful it is. Ours isn’t just a salon, it’s a statement. A soulful, design-led, inclusive, and community-powered space redefining what beauty can be.
Find Ours at 4-6 Providence St, Wakefield WF1 3BG.
