The beauty industry is constantly evolving, particularly within the lash and brow sector. But among a saturated market of performance-led serums and styling products, one of the newest brands on the block, SKULPTORIA, has caught my eye for all the right reasons.
Positioned at the intersection of beauty and self-care, SKULPTORIA is shifting the conversation away from harsh, ‘growth-at-all-costs’ formulas and towards a more considered, ritual approach to lash and brow care.
To find out more, we spoke to founder Megan Victoria about the inspiration behind the brand and what sets SKULPTORIA apart.
What inspired you to launch the brand, and what gap in the beauty industry were you looking to fill?
I started SKULPTORIA because I wanted to create more than just a beauty product. I wanted to build a brand and community that helped people feel confident sculpting their own version of beauty, one product at a time.
For me, self-care has always been about those small everyday rituals that make you feel put together, like you’re doing something for yourself. It doesn’t need to be a full routine or something complicated, sometimes it’s just one little step that makes you feel more put together.
The gap I noticed was that lashes and brows were not being treated in the same way as skin. We have skincare and haircare, but lash and brow care still felt harsh, clinical or very “growth at all costs.”
I wanted to create something softer and more considered, like skincare for your lashes and brows.
That is really where SKULPTORIA came from.
A brand built around self-care, high-quality formulas and everyday rituals that not only nourish, but nurture you.
For me, SKULPTORIA fills that gap between performance and self-care. It is beauty that feels gentle, safe, yet performs, designed to help you prioritise yourself, for yourself.
What makes your brow products or services different from other brands on the market?
For me, it comes down to intention. I spent three years developing the formula because I genuinely didn’t want to release just another lash and brow serum. I wanted it to feel considered and intentional.
Being prostaglandin-free was really important to me, especially now that people are becoming more conscious of what they are putting around the eye area.
Some prostaglandin-based lash serums have been associated with things like sensitivity, irritation, changes around the eye area and under-eye hollowing, so I wanted to create something that felt softer, more skincare led and something that considered the long-term use of the product.
A lot of growth serums focus purely on length yet leave the lashes weak and do not always receive the benefit of feeling healthy, strong or conditioned.
For me, it was never about length at all costs. It was about creating something that was designed to hydrate, condition, strengthen, lengthen and support fuller looking lashes and brows over time.
We also made sure the serum is a full 5ml treatment, so it lasts and becomes part of a daily routine. Consistency is such a big part of many self-care products, so I wanted customers to feel like they are getting a premium product they can use properly, not something that runs out after a few months.
I think that is the difference with SKULPTORIA. It sits between performance and self-care. It is ingredient led and effective but still feels gentle and safe for everyday use.
Which product or treatment would you recommend to a first-time customer, and why?
I’d always recommend starting with the SKULPTORIA Tropical Peptide Lash and Brow Duo, especially for the LVL and Brow Lamination girlies.
It is a daily treatment designed to hydrate, condition and support the appearance of stronger, healthier looking lashes and brows over time. I love that it fits so easily into an existing skincare routine, almost like applying face serum, but for your lashes and brows.
Powered by a peptide trio, the formula helps support the look of growth, resilience and fullness, while conditioning agents soften and strengthen the hairs with consistent use.
It’s not harsh or a clinical-feeling serum, it’s a luxury self-care ritual you actually want to use every day.
What brow trends are you loving right now, and what do you predict will be popular next?
I think Brow lamination will always be a staple because everyone loves that fluffy, lifted, effortless brow look. But the conversation is shifting.
It’s no longer just about the immediate result, but about how you are looking after them between appointments.
Regular lamination without the right aftercare can leave brow hairs feeling dry, brittle or overworked. So, for me, aftercare is becoming the new essential. If you want to keep that soft, full, fluffy brow look, you need something nourishing in your everyday routine.
That is exactly where SKULPTORIA comes in, so your brows can still look healthy between styling and lamination appointments.
I also love bleached brows on the girls who can pull them off. Very Miley Cyrus energy.
But overall, I think the Cara Delavigne brows are defiantly making a comeback as we’re seeing a return to fuller, softer brows.
I think the future of brows is effortless but cared for, fluffy texture, soft shaping and healthy fullness.
But always remember you cannot maintain the brow look of the season without the serum of the season.
What’s next for SKULPTORIA?
The focus is really on building a strong community around self-care, beauty rituals and helping people feel confident sculpting their own version of beauty, one product at a time.
We are so excited to keep growing SKULPTORIA in a way that feels both luxury and gentle. There are definitely more products and ideas in the pipeline, all created with the same high-quality approach, formulas that nourish, nurture and elevate your everyday routine.
For us, the future of SKULPTORIA is about expanding our world of tropical, ritual-led self-care and creating that one step product that feel intentional and effortless. Products you actually want to use every day, one formula at a time.
