In an ever-evolving beauty industry, where the market is increasingly saturated with underqualified practitioners and unregulated treatments, seasoned professionals are taking a step back – not to pause, but to level up.
With safety, skill, and standards more important than ever, experienced artists are returning to the roots of hands-on learning through shadow days. Immersive, real-time training sessions designed to refresh techniques, refine finishes, and recalibrate confidence.
One industry leader embracing this return to fundamentals is Georgie Muscio, co-founder of Cosmedic Supplies, Buff Browz, and the artist behind personal brand GG Browz. A respected name in permanent makeup (PMU), Georgie has recently relaunched her shadow day programme, offering 1-to-1 sessions for trained, established PMU professionals looking to push their work to the next level.
“Working on shadow days has been a really empowering programme, I’m so glad I relaunched it. It gives artists a space to grow, ask questions, and break bad habits they might not even realise they’ve picked up over the years,” Georgie says. “Even as experienced professionals, we all need guidance sometimes. That’s not a weakness, it’s part of growth.”
The sessions go beyond technical tweaks. For many solo artists, who often operate independently without a wider team, shadow days offer a rare chance to connect with an expert, receive honest feedback, and explore new techniques in a supportive, professional environment.
As Georgie explains, “These artists are passionate, they’re talented, but being on your own can mean you plateau. A shadow day isn’t just about watching, it’s about dialogue, practical advice, and unlocking that next level.”
In a landscape increasingly filled with quick-fix courses and underqualified providers, there’s a growing demand for quality, experience-led training and shadow days are proving to be a powerful way to deliver just that.
With educators like Georgie leading the charge, it’s clear that the most committed beauty professionals aren’t just keeping up – they’re stepping up.
