The market within the brow world is constantly improving, with new trends, treatments, and tools launching every year, it can be hard to keep up on what’s hot and what’s not. But when one brow artist noticed a specific gap for effective, non-hormonal solutions, she decided to take matters into her own hands.
Enter Nicolina Divitio, founder of Arch Beauty, who saw a real demand among her clients for natural brow growth solutions that actually work – without the harsh side effects of many conventional serums. Her answer? A now sold-out, cult-favourite combination: a clean-ingredient brow growth serum paired with a precise derma rolling tool, known as the Ultimate Growth Brow Duo.
The results shared across social media speak for themselves, and it’s easy to see why so many are adding this stunning duo into their routines. We sat down with Nicolina to talk about innovation, ingredients, and why this tool-and-serum pairing is transforming the future of brow care.
Q: What inspired you to combine derma rolling with a brow growth serum, and how did the idea come to life?
Nicolina: After seeing thousands of clients in my brow salon, one thing became clear: everyone wants fast results when it comes to brow growth. But many serums on the market use harsh or hormone-based ingredients that can have unwanted side effects. I didn’t want to compromise on safety, and I knew there had to be a better way.
That’s when I started exploring how to use clean, skin-friendly ingredients while still accelerating results. I had seen derma rollers work wonders in skincare, and thought ‘why not brows’? The idea was to combine the power of a deeply nourishing serum with the effectiveness of microneedling technology. That’s how the Ultimate Growth Brow Duo was born.
Q: Can you tell us about the formulation process behind your brow serum? What makes it unique in the market?
Nicolina: The serum is really the star of the show. It features a potent blend of peptide complexes like pea peptide and SH-Oligopeptide-1, botanical extracts such as ginseng, tussilago, and polygonum root, plus amino acids and a natural preservative derived from radish root ferment.
What sets it apart is that it’s not just surface-level. The formula works to fortify the follicles, support the natural growth cycle, and deeply hydrate and strengthen the brows. It’s gentle enough for the delicate skin around the brows, but still incredibly effective.
Q: How does your derma rolling tool work specifically for brows, and what results have users experienced over time?
Nicolina: The Ultimate Growth Dermaroller is designed with fine microneedles tailored for the precision needed around the brow area. It creates microchannels in the skin, which boost serum absorption and allow active ingredients to penetrate more effectively. It also stimulates collagen production and blood flow, which enhances the brow’s environment for growth.
Most users begin to see visible improvements within just four weeks, with fuller, stronger brows typically achieved by 90 days. Many tell us their brows feel healthier, more resilient, and easier to shape.
Q: With brow trends always evolving, how is Arch Beauty staying ahead to help people achieve their ideal brows?
Nicolina: We stay ahead by focusing on healthy, sustainable growth, not just trends. Brows may change in shape or thickness over the years, but healthy hair is always in style. Our formulas are designed to support long-term results using clinical-grade peptides and carefully selected botanicals.
Q: Have you noticed a shift in how consumers view brow care, from purely cosmetic to part of a wider skincare/self-care routine?
Nicolina: Absolutely. There’s been a big move toward at-home, results-driven rituals that are part of broader self-care routines. People are more aware of what they put on their skin, and they want solutions that align with that clean, effective, and safe. Our brow duo fits perfectly into this new way of thinking.
Q: Looking forward, how has Arch Beauty helped shape the future of brow growth, and what’s next for the brand?
Nicolina: We’re proud to have redefined what at-home brow care looks like, making pro-level results more accessible without harsh ingredients. Next, we’re expanding our range with new serums, including a lash growth serum that’s already available for pre-order. We’re also exploring retail partnerships, growing our presence in salons, and investing in R&D to keep improving textures, formulas, and techniques.
Plus, we’re really focused on education and community, helping customers understand the science behind the products and feel confident in their results.
This kind of innovation is one I’m sure many of us can get on board with; blending science, skincare, and brow care into one powerful ritual. With results that speak for themselves and a focus on long-term, healthy growth, the future of brow beauty looks fuller, bolder, and brighter than ever before.
