In a world that rarely slows down, Leisa Roberts has created a haven where beauty meets wellbeing, and brows become more than a feature, they become a ritual. The founder of Brow HQ and creator of the now-coveted Brow Spa Miracle Oil, Leisa’s story is one of transformation, heart, and healing. From her roots in traditional beauty therapy to pioneering a soulful approach to brow care, she has reshaped what it means to truly take care of oneself.
We caught up with Leisa to talk about her unique philosophy, the journey behind her thriving brand, and why connecting body, mind, and spirit is at the very heart of Brow Spa.
What inspired the creation of Brow Spa and the deeper connection between brows, body, and soul?
“The spark came from what I saw in my clients’ lives. So many were overwhelmed – juggling careers, families, and the nonstop demands of the modern world. As a beauty therapist, I realised the treatment room could be more than just a place for aesthetics; it could be a space for renewal. Brow Spa was born from this idea, offering clients more than a brow service. I wanted to give them a moment to breathe, to reconnect with themselves, and leave not only looking refreshed but feeling restored.”
Tell us about your personal journey, how did it lead you to create a holistic brow brand?
“It’s been a layered journey. I originally trained in nursing, then shifted into advanced beauty studies, training internationally in massage, skin care, and customer care. Later, I specialised in brows and permanent makeup, and dove deeper into the therapeutic benefits of aromatherapy and Indian Head Massage.
These practices became part of my everyday life, helping me find balance and even soothing my son when he was young. Over time, I realised there was a natural synergy between technical expertise and holistic healing. Brow Spa became the place where I could merge both: precise beauty work delivered with nurturing, intentional care.”
The 3-Step Ritual is central to the Brow Spa experience. What’s the philosophy behind it?
“The 3-Step Ritual is all about transformation – not just on the surface, but from within. Inspired by ancient wellness practices, it blends mindfulness with beauty treatments to create a calming and grounding experience. Each stage is crafted to relax the nervous system, enhance brow and skin health, and create a moment of pause in an otherwise hectic day. It’s about letting clients reconnect with themselves.”
Can you walk us through the 3-Step Ritual and how it nourishes both skin and spirit?
“Absolutely! Before the ritual begins, we start with a gentle cleanse of the brows and surrounding area, paired with our signature Miracle Oil – which hydrates while inviting the client into a state of calm.
- Step 1: starts with breathing in the aroma of Miracle Oil while it’s applied to nourish the brows and skin.
- Step 2: introduces chakra balancing and shiatsu massage, with the added luxury of our hydrating eye patches to brighten and calm.
- Step 3: includes a gold eye roller massage for lymphatic drainage, reducing puffiness, relieving stress, and leaving the client feeling centred and revived.
It’s a complete ritual for both face and soul.”
Your Brow Spa Miracle Oil has become a cult favourite. What’s the story behind it?
“It was a true labour of love. I wanted something that didn’t just work but felt special, like a treat for the senses and the soul. It took over a year to perfect the formula, using only the highest-quality, ethically sourced ingredients.
We chose organic oils and botanicals for their healing properties and included 24-carat gold to elevate the luxury and efficacy. Each drop is designed to nourish brow hair, soothe skin, and enhance the ritual experience. It’s the heart of our brand in a bottle.”
Did you expect it to become such a sensation?
“I believed in it, of course, but the global response has been humbling. I receive messages from artists and customers all over the world sharing how Miracle Oil has improved not just their brows, but their confidence and daily self-care routines. It’s incredibly fulfilling to know something I poured so much love into is having a real impact.”
Sustainability and ethical sourcing are big parts of your brand. Why is that important to you?
“It’s essential. We prioritise local sourcing, support sustainable farming, and use renewable energy wherever possible. From the ingredients to our packaging, we consider the full lifecycle of the product.
Beauty shouldn’t cost the planet. For me, it’s about being intentional and responsible – creating something beautiful that gives back to both people and the Earth.”
What has been the most rewarding part of your journey and the biggest challenge?
“The most rewarding part has been hearing our customers’ stories – how our treatments or products have helped them feel better, more themselves, more cared for. Winning the ‘Get The Gloss Best Brow Product’ in our first year was an incredible moment, as was securing two international distributors.
The challenge? Staying true to our values while growing. Scaling a business comes with pressure, but authenticity is non-negotiable for me. We constantly reflect and recalibrate to ensure our soul stays in everything we do.”
How do you personally maintain balance between outer beauty and inner wellness?
“Mindfulness is everything. As a busy mum and entrepreneur, it’s not always easy, but I try to eat well, sleep enough, and create small pockets of time just for me. Even five minutes a day can change your mindset.
That same ethos runs through Brow Spa – we’re about encouraging real, sustainable self-care. Beauty isn’t just what you see in the mirror; it’s how you feel on the inside.”
We have to ask – what’s next?
“We have some exciting things in the works, but I’ll have to keep the details a surprise for now! What I can say is we’re growing with care and intention. I’m so grateful for everyone who’s supported us on this journey. And I promise, what’s coming next will be worth the wait.”
Leisa Roberts isn’t just shaping brows, she’s shaping the future of beauty. With an unwavering commitment to holistic wellness, sustainability, and soulful service, Brow HQ stands as a shining example of what the beauty industry can become when it’s led with intention, care, and heart.
And I, for one, can’t wait to watch the journey.
